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A few sample questions and answers from the Institute's website are below.
Question: I've decided to run for office, but have no idea who to select for a campaign manager. How do I approach that decision.
Answer: First, consider how large or small your race is which determines the nature of your campaign manager. In a small race, you may be able to rely on a part-time (paid) campaign manager and a good organizational team. The key attributes to seek:
1. Trust. Will this person deliver on her promises and do you believe she is committed to your vision.
2. Organizational skills. Little is more important than keeping you and the team together, so make sure anyone you contemplate for this role is a proven organizer.
3. Persuasive abilities. Whether your campaign is large or small, your campaign manager operates more as a capable "guide" than a big boss. Look for someone who helps bring people along - makes them want to do what it takes to win.
Question: I've never done much public speaking. Do I need to hire a speech trainer or should I just memorize a script?
Answer: As always, the answer depends on the size and complexity of the campaign. First, you need to define and "own" who you are in this campaign. Are you the "practical solutions" candidate? The "keep government out of our lives" candidate? Write a simple "elevator pitch" (what you would tell someone in a 60-second elevator ride that says who you are, why you are running, why you can win the election. Identify 3-4 key issues and some bullet points for each and build around them. Repeat, repeat, repeat. If you don't define who you are, your opponent will do it for you.
